Jason also leaves Bon Temps for Dallas to join the Fellowship of the Sun, which Reverend Newlin has steered in a new militant direction despite the protestations of his wife.
It was written, directed, and produced by Ball.
Details on his character have yet to be released.
Contest winners were invited to watch a live special, the Season 2 finale, a preview of Season 3, and a live interview on the set of True Blood with the cast and Alan Ball.
At one point, Lamar wonders if TruBlood is making the world safe for vampires or from them.
To that end, the show also covered the modern vampire subculture and real-life vampire clubs.
Most of the cast from the first season returns and several new main characters are introduced.
The same style of interconnected storytelling used in the first season is repeated, with the foremost plot focusing on Maryann Forrester being revealed as a with the power to influence humans.